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Videos

The art and science of innovation

This presentation approaches innovation as being the successful conversation between two worlds: The science and precision of the R&D world meeting the art and pragmatic world of market research in order to create the maximum marketing impact in...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Authors: Sjoerd Koornstra, Codruta Berbecaru
June 15, 2015
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Citation

Koornstra and Berbecaru (2015a, June 15). The art and science of innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-art-and-science-of-innovation


Videos

Radler, a refreshing beer mix

Heineken’s research and marketing teams’ positions couldn’t have been more clear when having to defend a slowing beer market in Romania: explore and unveil business opportunities which could reverse a continuously slugged beer market.?...

Catalogue: CEE Research Forum 2014: East Connection
Authors: Panicos Christopoulos, Codruta Berbecaru
June 15, 2013
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Citation

Christopoulos and Berbecaru (2013a, June 15). Radler, a refreshing beer mix. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radler-a-refreshing-beer-mix